Fudge Professional Damage Rewind Reconstructing Conditioner; gives you 95% stronger hair instantly. Stop damage in its tracks with our Strengthening Advanced Damage Rewind Conditioner. Our exclusive Opti-PLEX™ technology rebuilds bonds throughout the hair shaft, while specialized HairGuard™ targets the cuticles and seals them in one wash. Color doesn't fade for 33 washes and hair is 95% stronger and 8x softer with twice the softness. Colour, Styling, UV Rays, Pollution: Developed with FragranceFuse™ technology that infuses each strand of hair with a burst of fragrance that lasts for 24 hours. Format: 1L