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Semi-permanent coloring .
Maximum versatility.
Benefits:
- Reduced range.
- It disappears 100% progressively.
- Durability up to
10-15 washes .*
- 8 out of 10 stylists perceive an
improved hair
structure .**
- 83% rate
gloss better than the leading competitor.**
- Over 60% rate the
feel after coloring with Elumen Play better than leading competitors.**
- 60% of stylists rate color
lightness better than leading competitors.
Play Metallic...
Play with the shine. Add silver to your shades. Metallic your color.
Technology:
HDmax technology: - A system of direct pigments specially designed to fade progressively.
- Creates an extraordinary color intensity by depositing both inside and outside the cuticle.
Shine & Care Technology: - Provides extraordinary shine, luminosity and a healthy appearance.
- (Brightness Effect).
