MADFORM MAD Freeze, our cold gel, will provide rapid relief for muscle areas and is applied topically. MAD Freeze is a cream that, thanks to its powerful cold effect, also known as cryotherapy, is ideal for tired muscles and for the first few hours after a blow or impact. How to apply MAD Freeze? For effective use, spread generously over the muscle area and massage until the cream is completely absorbed. What are the benefits of this cold-effect cream? It is an easy-to-apply, quickly absorbed gel based on isopropyl alcohol, menthol, camphor, and yerba mate (Ilex paraguayensis).