MADFORM MAD Freeze our cold gel will provide quick relief for muscle areas and topically. MAD Freeze is a cream that, thanks to its powerful cold effect, also known as cryotherapy, is ideal for tired muscles and for the first hours after a blow or impact. How to apply MAD Freeze? For effective use, spread generously over the muscle area and massage until the cream is completely absorbed. What are the benefits of this cold effect cream? It is a gel, easy to apply and quickly absorbed, based on isopropyl alcohol, menthol, camphor and Yerba Mate (Ilex Paraguayensis)